{"id":4066,"date":"2026-02-26T16:18:03","date_gmt":"2026-02-26T15:18:03","guid":{"rendered":"https:\/\/brasserie.leplaza-cinema.ch\/histoire\/"},"modified":"2026-05-18T22:58:57","modified_gmt":"2026-05-18T20:58:57","slug":"our-story","status":"publish","type":"page","link":"https:\/\/brasserie.leplaza-cinema.ch\/en\/our-story\/","title":{"rendered":"History"},"content":{"rendered":"\n    <\/div>\n    <div class=\"hero-section-outer\">\n        <div class=\"hero-section parallax  content-pos-\"\n            id=\"block_4c383076c8204605c30ea0a84331bad0\"            style=\"\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1080\" src=\"https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/brasserie-europe-histoire-plaza-1-1900x1080.jpg\" class=\"hero-section-img\" alt=\"B\u00e2timent du Mont-Blanc Centre \u00e0 Gen\u00e8ve en 1952.\" \/>\n            \n                            <div class=\"wp-block-group is-style-container-s no-border\">\n                    <div class=\"row content-pos-center\">\n                                                <div class=\"col-12  text-center\">\n                            \n                                                            <h1 class=\"hero-section-title text-white\">HISTORY<\/h1>\n                                                        \n                                                    <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"container\">\n    \n\n\n<div id=\"grandesalle\" class=\"wp-block-group is-style-container-s\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-uppercase\">FROM CAF\u00c9 DE L\u2019EUROPE TO BRASSERIE EUROPE<\/h2>\n\n\n\n<p>In Geneva\u2019s Saint-Gervais district, Brasserie Europe first opened its doors in the early 1950s, alongside the inauguration of the Plaza cinema and the Mont-Blanc Centre complex above it, which housed offices and commercial arcades. The name was a tribute to the original Caf\u00e9 de l\u2019Europe, which had stood on that very spot since the turn of the century, long before Genevan architect Marc J. Saugey constructed this post-war architectural jewel.<\/p>\n\n\n\n<p>Like the rest of the Saint-Gervais neighborhood, this corner of the city was once home to numerous artisanal workshops specializing in watchmaking, goldsmithing, and other precision crafts. Brasserie Europe later became Le Mandarin, a Chinese restaurant that some may still remember today.<\/p>\n\n\n\n<p>You can explore its history in greater depth in Elisabeth Chardon\u2019s excellent article for <em><a href=\"https:\/\/leplaza-cinema.ch\/wp-content\/uploads\/2024\/11\/cdj_52_plaza.pdf\" target=\"_blank\" rel=\"noopener\" title=\"La Couleur des jours\">La Couleur des jours<\/a><\/em>, where the author meticulously delves into the archives of the Saint-Gervais district.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-container-l\">\n                    <div class=\"gallery-slider gallery-slider-load \" id=\"block_937dd9887f69e2306f0664198fe736be\" style=\"\">\n                            <div class=\"slide\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_1-1920x1080.png\" class=\"slide-img\" alt=\"Caf\u00e9 de l&#039;Europe \u00e0 Gen\u00e8ve.\" srcset=\"https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_1-1920x1080.png 1920w, https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_1-780x440.png 780w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                                                        <\/div>\n                            <div class=\"slide\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1063\" height=\"735\" src=\"https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_2.jpeg\" class=\"slide-img\" alt=\"Photo d&#039;archive du Mont-Blanc Centre \u00e0 Gen\u00e8ve.\" srcset=\"https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_2.jpeg 1063w, https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_2-300x207.jpeg 300w, https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_2-1024x708.jpeg 1024w, https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_2-768x531.jpeg 768w, https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_2-434x300.jpeg 434w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\" \/>                                                        <\/div>\n                            <div class=\"slide\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1063\" height=\"779\" src=\"https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_3.jpeg\" class=\"slide-img\" alt=\"Photo en noir et blanc de l&#039;ancienne enseigne de la Brasserie Europe.\" srcset=\"https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_3.jpeg 1063w, https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_3-300x220.jpeg 300w, https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_3-1024x750.jpeg 1024w, https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_3-768x563.jpeg 768w, https:\/\/brasserie.leplaza-cinema.ch\/app\/uploads\/2026\/05\/plaza_brasserie_europe_histoire_3-409x300.jpeg 409w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\" \/>                                                        <\/div>\n                    <\/div>\n    <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FROM CAF\u00c9 DE L\u2019EUROPE TO BRASSERIE EUROPE In Geneva\u2019s Saint-Gervais district, Brasserie Europe first opened its doors in the early 1950s, alongside the inauguration of the Plaza cinema and the Mont-Blanc Centre complex above it, which housed offices and commercial arcades. The name was a tribute to the original Caf\u00e9 de l\u2019Europe, which had stood [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":918,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"[]"},"class_list":["post-4066","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brasserie.leplaza-cinema.ch\/en\/wp-json\/wp\/v2\/pages\/4066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brasserie.leplaza-cinema.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brasserie.leplaza-cinema.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brasserie.leplaza-cinema.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brasserie.leplaza-cinema.ch\/en\/wp-json\/wp\/v2\/comments?post=4066"}],"version-history":[{"count":9,"href":"https:\/\/brasserie.leplaza-cinema.ch\/en\/wp-json\/wp\/v2\/pages\/4066\/revisions"}],"predecessor-version":[{"id":4193,"href":"https:\/\/brasserie.leplaza-cinema.ch\/en\/wp-json\/wp\/v2\/pages\/4066\/revisions\/4193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brasserie.leplaza-cinema.ch\/en\/wp-json\/wp\/v2\/media\/918"}],"wp:attachment":[{"href":"https:\/\/brasserie.leplaza-cinema.ch\/en\/wp-json\/wp\/v2\/media?parent=4066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}